Solving Social Media Marketing Challenges

Business owners are very aware they must have a social presence online or they are likely doomed to fail, and gone are the days of just posting "Buy My Stuff!" or incessantly tweeting "Get My Product Now!" Nope,  It's like trying to sell Life Insurance to a crowd of people at a music concert, that's not the place, nor the time.   Instead, a business owner needs to create conversations by sharing engaging content or interesting information on their social channels, and it can be a real challenge. 

As a business owner or marketer, do you ever feel overwhelmed in your efforts to manage all of your social media accounts? Of course, you do... Can you imagine having multiple teams of people managing each of your social channels? However, reality is that for the vast majority of companies, startups, and entrepreneurs, this infrastructure is simply a luxury they cannot afford.   Every entrepreneur would agree that social media marketing is a necessity in today's social-driven world. Did you know, according to a recent survey, the average American spends over 3 hours each day on various social networks? , Twitter, , YouTube, LinkedIn, and Pinterest. Yes, these most popular social networks all rank among the top 35 most visited websites in the world, according to Alexa.

The real question is knowing how much time you should be investing into your social marketing efforts to make them effective and provide the desired outcome. Most social media experts will tell you that for every hour you spend creating content, you will need to dedicate an equal amount of time promoting your new content on all your social networks, if not more. Some gurus claim more time is required to promote your content than it takes to create it. 

Here's what these various social media marketers and business experts had to say about their content creation and social promotion strategies, and how much time is necessary for social marketing success:

Rieva Lesonsky, CEO & President of SmallBizDaily: "I do think for every piece of content you need to weigh its importance goal. The time you spend on social should be tied to that--what's your goal? Is there a Call-to-Action that will lead to a sale? I spend at least an hour a day on social media, but not just promoting. It's not a one-way medium and if I want someone to promote (pass along) my social posts, I need to reciprocate." "I spend at least four hours a day on social media sharing content to help our targeted audience, reading and educating myself and engaging with prospective buyers. If you are in sales, you should spend at least 1 hour a day promoting and sharing content across your social networks. You need to think about your targeted audience and how to reach them both at the right times and on the social networks they are using. If you are a business, social media promotion,  and creation are so important that you literally need a full time dedicated resource.

Natalie Zfat, Social Media Influencer: "Timing is everything when it comes to nurturing your social media channels. In addition to the hours we invest developing original content, our clients count on us to spend just as much time tracking referrals, advertising top campaigns and analyzing best practices." With the dilemma of having to invest time and resources for social media promotion, smart companies and marketers are seeking solutions from technology and software that provide organization and automation. However, they are now faced with the challenge of researching and finding the right set of tools to provide the desired results. However, most entrepreneurs desperately need a solution that provides them the most value. Most importantly, however, small business owners need a social media management tool that preserves their most precious asset.... time!

Think of social media as the fuel to drive your vehicle, while your content should be a primary vehicle to grow your business. Finding and creating content is only half the battle.   What if you could set up your best content and social posts to get published repeatedly and AUTOMATICALLY over the next 6 months or even for 1 year for one minimum monthly fee, While you focus on spending a few hours to simply make those human connections.  If you want the luxury of readily available content creation and automatic posting check out STL Productions Group Inc  social media management offers.