The Do’s and the Don’ts in Marketing Automation

It is important to remember that the key to achieving marketing automation success is through proper utilization of the tool. The approach of automation can bring so many perks in the way marketers and business owners go about their marketing strategies. 

The Do’s When dealing with marketing automation, it is important that you abide with a few guidelines in order to avoid committing mistakes that could affect your marketing strategy. As a marketer, you need to remember that marketing automation tools are only aids to make you be more effective in doing your job. The Don’ts While there are sets of guidelines on what to do with marketing automation so that it brings out excellent outputs, there are also sets of guidelines on what not to do with it. Many people tend to use the tool wrongly without having knowledge that they are actually preventing the tool to work the right way. Some people are also expecting too much about marketing automation, which gives them higher tendency to make mistakes.

Below is a list of what to  DO in terms of marketing automation:

Do Segment Your Prospecting Leads Through the Tool. Marketing automation allows you to do that by simply setting restriction and standards to determine who your best qualified prospects are. The ability to segment leads is one of the best features of it as it makes it easier for you to reach target customers. Therefore, you need to make use of it.

Do Constant Tweaking and Make Alterations if Needed. Though it is created for the purpose of automating the process, this does not mean no effort from your side is needed. Constant monitoring and management is the key to get desirable outputs.

Do Make Use of the Real-time Lead Lifetime Recording To See if Leads Are Taking Actions Towards Your Website. This allows you to grab the opportunity of converting those leads as paying customers. Take advantage of having real-time visibility with the status of your prospects as this is the phase closest to winning sales.

 Do Lead Nurturing Campaigns Through the Software. One of the best marketing automation software benefits is that you can reach leads and customers and build good communication among them effectively. Lead nurturing allows you to retain customers too by promoting campaigns that they will find interesting and inviting. By doing that, the chance of gaining and retaining customers can be elevated.

Do Choose Marketing Automation Software That Fits Your Budget. Marketing automation should be a tool to help you with your marketing needs and the one to help you to earn more instead of it being a burden. Marketing automation is an investment and not a cost only if you wisely choose the one that is within your reach. To help you with that, you may read reliable reviews of marketing automation software to have a bit of a rough idea about the price range of the tools and see genuine unsponsored reviews.

 Below are a list of the dont's in terms of marketing automation:

Don’t Expect for the Tool To Set Up Automatically. Many people have the perception in mind that because marketing automation is made to “automate” marketing tasks, setting up is also automatic. Marketing automation platforms requires for the user to do constant hands-on whether that’s for setting up or the actual marketing work phase.

 Don’t Flood Subscribers With Email Campaigns. Almost all types of marketing automation software allow users to promote campaigns . It enables you to automatically send emails to individuals in one go, which for most marketers, is one of the most used features in the tool. It is a big mistake to bombard email lists with tons of marketing campaigns because more often than not, these subscribers will eventually block you or you’ll find your way into their spam box.

Don’t Expect for the Tool To Sell for You. Probably one of the biggest and dangerous misconceptions about marketing automation is that users expect for it to sell for them. The tool only acts as an aid for the user to easily reach target customers and keep good communication among them; however, having the tool sell on your behalf is beyond its purpose.

Don’t Stick Yourself Around the Idea of the More You Pay the Better You Would Get. Many marketers tend to make the mistake of choosing software that is more expensive because they think that it would get them better results. On the actual fact, the way a marketing automation program works do not depend on its price, but it depends on the features and functionalities it has. Tons of different marketing automation software types are being sold on the market with various purposes depending on the kind of business it is made for. As a marketer, your goal is to choose the one that fits your needs and not on its price tag. There you go!

Those are the basic facts about marketing automation and the guidelines on how to do it and what not to do with it.  Even if you choose the best marketing automation software in the market, if the user’s knowledge in using it is very little, success is hardly possible. I encourage you to utilize the help option on whatever automation system you choose for your business, and lets not for get YouTube.

Are you looking to step up your marketing game, but think you can't afford it, lets talk.  STL Productions Group understands that the small business owner has to be very strategic when it comes to spending company finances.

Visit our website and set up your free 10min "lets get acquainted session" and lets see if we can help.

What is Marketing Automation and its benefits?

Wouldn’t it be great if simple software could make marketing related jobs a whole lot easier, convenient, and more efficient? 

In today’s world, marketing automation is one of the newest technological innovations that aim to help businesses perform at its best. 

However for some people who are unaware, they are asking “what is marketing automation software about and how will it help them in leveraging their current marketing system?” 

Marketing automation is an excellent tool only if it is utilized the right way. 

So, what Is Marketing Automation? Marketing automation refers to a tool or software created to automate marketing processes. Routine and repetitive tasks such as leads generation, segmentation, content creation, email and social media marketing, and other important tasks are being automated to help the marketer do everything easier faster and more effective. There are multiple lists of marketing automation software; each is made for certain types of business that bring the same results. Marketing automation is embraced by many firms because of the many great benefits it gives to their current marketing system.

Here is a list of five major advantages of using marketing automation:

1.  Save Time – it allows you to create multiple marketing campaigns ahead of time and set them for a schedule to be published in the future, thus helping you do other important things and be more productive at the same time.

2.  Reach Target Audience – it enables you to reach your target customers. The tool allows you to set standards and restrictions to who fits the criteria you’ve set for the recipients of your campaigns. For example, if your business is about beauty and cosmetics, then, you will set standards and restrictions in accordance to the niche you belong.

3.  Reduce Staffing Budget – a job usually done by a team manually is now possible to be done by a single person through the aid of a marketing automation tool. That means you get to save so much money by not needing to hire more employees. Hiring people could actually cost a lot as you have to consider a bigger space, add more office equipment’s like computers, tables, etc., and the monthly salary. A job done by a single person through the tool is with the same or even better quality than that of a team.

4.  Simple and Easy To Use – not everybody is keen with technology, thus, most marketing automation apps are built to be simple and user-friendly to make it easier for every user to navigate. If you are a marketer, the last thing you would want to do is study the technicalities of your marketing automation system; therefore, simplicity is an indispensable factor to consider.

5.  Effortless Lead Nurturing – your leads are very important as they are the ones who will potentially become your customers. It allows you to make constant communication with your leads. Most marketers tend to make the mistake of forgetting to do follow ups with prospecting leads; this tool allows you to reach each leads with the assurance that not a single one is being overlooked.  

Your Success, Our Endeavor

Are you looking to step up your marketing game, but think you can't afford it, lets talk.  STL Productions Group understands that the small business owner has to be very strategic when it comes to spending company finances.

Visit our website and set up your free 10min "lets get acquainted session" and lets see if we can help.

What is the best social media marketing tool on the market?

With so many different social media management tools available and their importance to any social media marketer, it can be very difficult to find the right tool for you.

The main things to look for in a social media management tool is if it makes you more productive and efficient. Does it take you less time to manage all of your social accounts? Are you creating better social media campaigns and generally getting better results by using the tool? Is it making the process of managing multiple accounts easier?

With those end goals in mind, here is a list of 8 popular social media management service companies.

1.  Agorapulse - The Agorapulse dashboard is very straightforward. Switching through all your accounts is easy, as they are all clearly listed on the left-hand side of the dashboard. All of its features, such as the social media inbox, monitoring and publishing, are all at the top of the dashboard and easily accessible. One of Agorapulse’s best features is the social media inbox, because it makes it very easy to check all of the social media updates that require your attention. It works very much like an email account would – as you go through your inbox and read your notifications and respond to them, the queue grows smaller. You can create automated moderation rules, meaning that Agorapulse will then tag, flag, hide or assign content so that you get all the most relevant messages in your inbox. If you find an update or comment as you go along that you want to save for later review, you can easily add custom tags and categorize them. Another big feature is publishing and scheduling. You can publish posts to any of your networks, as well as schedule them, but the best part is the editorial calendar. Basically, you can schedule all of the updates that you want and see them in a beautiful calendar that makes it so much easier to stay organized and plan your social media updates. Next comes the monitoring tool. You can use it to monitor all of your shares and mentions on social media, find out when someone mentions your Page, create searches for certain keywords on Twitter and monitor hashtags and places on. Agorapulse has created some of the most beautiful and detailed analytics reports among social media marketing tools. the feature that sets Agorapulse apart from most other dashboards is the CRM function. This feature makes it very easy to keep track of all of your followers and friends and find out whom your most engaged users are. You can also use Agorapulse to find out who your influencers and brand ambassadors are and who among your followers has the most followers themselves.   With Agorapulse you can add custom tags so that you know who is a prospect, who is an influencer and so on. You also can see exactly what you’ve talked about with each user so that you’re never out of the loop.

2.  Postplanner- Its main focus is on helping marketers increase their engagement on , Twitter and Pinterest. With Postplanner, you can easily identify the top performing content for any hashtag, topic or social media account, ranked by their vitality. With this information, you can more easily come up with updates that will increase your engagement, reach and ultimately your traffic. It’s also a pretty good content curation tool; all you need to do is add your favorite social accounts, blogs, hashtags and keywords to have a list of awesome content that you can easily share, as well as use for inspiration for your future posts. Postplanner helps you decide what the best content is with their star rating, so that whenever you see a post with 4 or 5 stars, you’ll know it stands a better chance of getting you more engagement. The content is also categorized by Photos, Articles and Statuses so you can easily diversify your updates and keep your audience more interested and engaged. In fact, PostPlanner claim that their features have helped marketers and other users get 650% more engagement than any other of the top social media marketing tools. Scheduling content is also very easy. Their Plan feature lets you quickly schedule posts for and Twitter and arranges them in an easy to use calendar. You can also schedule reoccurring updates and use their cool Re-Cycle feature to revive all of your top updates so that you can make the most out of them.  PostPlanner is the perfect tool for those who want to increase their engagement and publish more targeted, engaging content, all from one place. That said, those who want more monitoring and reporting, might have to look elsewhere.

3.  Hootsuite-  is probably the best-known social media marketing tool on the market, but also one of the most criticized. In the beginning, Hootsuite was the answer to all marketers’ prayers; now, though, more and more are sharing their grievances with the popular dashboard, from its add-on analytics to the price of its Pro and business plans as you add more team members. Its interface, although it’s not complicated per se, it is at times confusing. One thing that I’m not a big fan of is the Hootsuite Ow.ly link shortener, which you can only track from within Hoosuite. When it comes to some of its features though, Hootsuite are definitely back at the top of the list. You can connect your account to over 35 different social networks, which is definitely not something you’ll see with many other dashboards. Another good feature is monitoring, as you can easily set up streams for monitoring keywords, hashtags, mentions, etc. When it comes to scheduling updates, you can set the date and time yourself or use the AutoSchedule feature that publishes your post at the best time for increased impact. Its reporting feature works with Twitter, LinkedIn, Google and Ow.ly. The reports aren’t always that great and you could probably get more information by simply going to your Insights or Twitter analytics. With the s feature, you can see who is following you and whom you are following. From there, you can follow and unfollow, as well as organize everyone in customizable lists.  The Hootsuite Campaigns feature, which is now in Beta, allows you to create contests, sweepstakes and and Twitter galleries easily. Conclusion: While Hootsuite is still definitely one of the top social media marketing tools, its high prices and its bland, sometimes confusing interface are definitely worth considering before deciding on the perfect tool for you.

4.  Sendible -is a full feature social media marketing tool that allows you to engage with your audience, schedule updates, monitor social activity and measure your results. It works with, Twitter, Pinterest and blogs publishing websites. You can post updates to any network or multiple networks from the same ‘compose message’ box, similar to Hootsuite’s.  Another similar feature to Hootsuite is how you can select to have your updates published automatically at the times they consider best for boosting engagement and reach. Sendible also has a RSS Auto Posting feature that posts relevant content at regular intervals throughout the day so you’re always providing awesome content for your audience to engage with. If you have a blog, Sendible will automatically share any new posts to your social networks. There is also a cool calendar where you can oversee all of your team’s publishing activity on social media that you can also easily re-arrange by dragging and dropping updates. Its monitoring feature allows you to keep track of any mentions of your brand, while also creating an automatic sentiment analysis that highlights any messages that need your attention immediately. What’s cool about this is that Sendible doesn’t just find Twitter mentions, but mentions from all around the social web, so that you know everything being said about you online, and the overall sentiment behind it. When it comes to CRM, Sendible strives to find you prospects and opportunities. In fact, if you want it to, it can look for prospects and leads constantly and even start conversations for you with the Twitter welcome messages and Twitter auto replies. Another cool feature (just like Agorapulse) is that you can see all past conversations you’ve had with different users that is great for finding new leads and improving connections. You can even import your email lists or create new ones so that you can reach the prospect you’ve found via more traditional marketing channels like e-mail and SMS. Sendible also provide pretty good analytics that you can customize. It also integrates with Google Analytics so that you can easily see how your social media and email campaigns are helping you improve your website traffic. Conclusion: Sendible is a pretty good tool that has all the main features you can look for in a social media management tool. The interface is easy to use and it has some cool extra features such as the email and SMS marketing integration.

5.  SproutSocial -has a very clean, easy-to-use interface. It connects with all of the major social networks: Twitter and LinkedIn. When it comes to engagement, SproutSocial has a feature very similar to one of Agorapulse’s: the Smart Inbox. Just like with the aforementioned tool, SproutSocial’s Smart Inbox gathers all of your social messages in one place that’s easy to manage and make sure you’ve responded to everything that needs your attention. You can schedule posts for all of your accounts from one box (similar to several other tools), which are then placed in a shared content calendar where you and your team can review and edit all of the upcoming updates. You can also get pretty good analytics reports for Twitter, and but one of the features that makes it stand out is that you can also review each of your team member’s activity and engagement. Conclusion: SproutSocial is definitely worth a try; the interface is beautiful and intuitive and it has good tools for engaging and scheduling updates.

6.  Buffer is a social media management tool designed to help you post more easily to your social networks. It works for both individuals as well as teams that want to collaborate.  Buffer is first and foremost a publishing tool that aims to help you increase engagement, reach, clicks and ultimately traffic to your website. It works with, Twitter, Pinterest, and LinkedIn. You can use Buffer to publish and schedule content, curate your favorite websites and blogs to easily share new content with your followers, see quick analytics for each of your posts and get more detailed analysis with the Business plan. One of Buffer’s best features is its integration with Pablo by Buffer. With Pablo, you can more easily create images to share with your audience. This is really useful, as images help increase engagement and traffic. Conclusion: Buffer is a great tool, but mostly for those who are looking to increase their engagement, as it doesn’t have the full suite of features other tools like Agorapulse, Hootsuite or Sendible. As you upgrade to Business or Enterprise plans there are more features, but the prices are also much higher.

7.  MavSocial-  is a social media management tool that allows you to connect your, Twitter, Tumblr, Youtube and LinkedIn accounts into one central dashboard. On the main dashboard, you can monitor all of your social networks and the engagement and brand mentions so that you can quickly respond. You can also use it to create and manage social media campaigns and publish and schedule social media posts.  MavSocial has its own social inbox where you get all of your mentions, comments and replies from all connected social networks. Similar to Buffer in a way, MavSocial aims to help you post better visual content to your social networks. MavSocial allows you access to a library of over 70 million royalty-free images from sources like Images, Pixabay and more, and you can even edit your photos from within the tool. Conclusion: MavSocial has everything you need from a social media management tool with the added feature of finding and adding images to your posts directly from within the tool.

8.  Oktopost- stand among all of the other social media marketing tools as it’s dedicated to B2B marketing. That said, its features are similar to most other dashboards. With the menu on the left-hand side of the screen and its different streams, Oktopost looks quite similar to the popular Hootsuite. The design is a bit cleaner and sleeker than Hootsuite in my opinion, making for a better browsing experience. You can use Oktopost to easily monitor keywords, mentions of your brand, company pages and more, in a similar way to Hootsuite. It also has a Social Inbox where you can see every comment from all of your social accounts in one place.  Oktopost helps you post better content to your audiences with their content curation feature. Social Amplification is probably my favorite feature from Oktopost. You can basically make use of your employees in an entirely new way, by helping them become thought leaders and brand advocates for your business. Oktopost also provides detailed analytics and beautiful reports, and helps you track any conversions you make on social media. Conclusion: Overall, Oktopost is a great tool for B2B companies and marketers, as it has most, if not all of the features you need for a complete social media strategy.

If you would like more information on how to better mange your social media endeavors STL Productions Group offers free 45 min consultations.  Schedule yours today by visiting www.stlproductionsgroup.com and scheduling your 10min- pre-consultation session.